Cannes Lions
DDB WARSAW, Warsaw / NOBODY'S CHILDREN FOUNDATION / 2009
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In order to emphasize how fragile a small child is, we used a metaphor.Small boy is portrayed as an egg, which tries to wake up its parents. Parents do not pay attention to the egg. They loose their patience, which leads to an accident.Dobryrodzic.pl (Goodparent.pl) is a portal for young parents, where they can find useful information concerning parenthood, which for lots of „fresh“ parents is a completely new situation they have to cope with. The main goal of the site is to help parents in ensuring their child a happy childhood.
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