The National Board of Trustees of Childhood (PANI), created an application on Facebook called 'The Day That I Become Famous'. The application requests personal data and information concerning specific talents from the user. When the users accepted the application, a countdown would begin which would show the exact moment in which they would become famous. Two days after, the 9th of February, International Safer Internet Day, the profile photos of the members were placed in Central Avenue, where approximately 1 million people pass daily. A stream was also created in order to show the members exactly how famous they had become.

The stream had a maximum audience of 2,000 viewers.The application reached television, radio, the press, specialised magazines and blogs, for a total PR value of $164,000 in just a few hours.The viral action of 'The Day That I Become Famous' reached Costa Rica, Panama, USA, Colombia, Canada, Spain, El Salvador, Venezuela, Mexico, Chile, The Dominican Republic, Argentina, Bahrain, Brazil, Switzerland, Germany, Italy, Puerto Rico, Portugal and Sudan.The application was commented on by Costa Rican users of different social networks, such as Facebook and Twitter.