Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / ACTION AGAINST HUNGER / 2016
Awards:
Overview
Entries
Credits
Description
In order to call out the politicians, we got the idea to make Barrack Obama speak to them.
Not Barrack Obama, The president of the United States, but his homonym, a young Kenyan boy, for who, the help of humanitarians is essential.
Our Barrack Obama is going to call out the President of the United States about this sad problem before he’ll join the 70th General Assembly of the United Nations.
In this viral video, he’s going to explain, there’s only one Barrack Obama who has the power to act for the protection of the humanitarians, and this Barrack Obama is not him.
Execution
The video was posted on YouTube, Twitter and Facebook, 15 days before the opening of the 70th General Assembly of the United Nations. 15 days, while senior officials, like the President Obama are subject to the demand of our little Barrack Obama.
Outcome
The message of our Barrack Obama has been well received by influential bloggers, but also by the general audience.
(Reach Twitter : 1093301 persons exposed during 24 hours)
The speech was acclaimed by many medias who spread immediately the message.
(Reach article : 1421520 by the whole E-PR Relay around the campaign, even made some noise during the 70th General Assembly of the United Nations.
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