To make the book visible for the media we printed it with a special ink, which is INVISIBLE INDOORS. Low temperature activates ink, hence the content of the book is visible only in the cold. Imagine reading about sleeping in the cold, actually feeling the cold. The more interesting the text, the longer it takes to read. The colder you are the better you feel what the text is about. During the coldest days of winter 2017 (minus 30 degrees Celsius) we sent examples of 'the Invisibles' to all of the top CULTURAL JOURNALISTS in Poland and ask them to review it. After few days all main media nationwide spoke about the incredible experience of reading in the cold.

For the first time a social campaign was present in all cultural media in Poland and then spreads among other media. What's important we were invited to all TV/Radio stations despite their political profile (Catholic TV station "Republika", left-wing magazines "Krytyka Polityczna", liberal TV Station "TVN 24", hedonistic fan zine "Aktivist", etc.). The book was available for purchase at zobaczniewidzialnych.pl. The books were auctioned at charity events and on allegro.pl (polish e-bay). One copy was sold for nearly 1000 Euro! All money was dedicated for Foundation that helps the Homeless. The project was invited to TEDxWarsaw.

This book was created to read it outdoors, because that is where it was created. Maybe then, the next time you pass a Homeless on the street, they won't be invisible for you. You will see not a Homeless person, but a person with soul that needs your help.

AVE 440 000 EURO (Institute of Media Monitoring)

Range 11 721 311 people (Institute of Media Monitoring).