By the end of 2015, the world had one single thing on its mind: “Star Wars: The Force Awakens”. smart, the brand, was no different and it wanted to share its love for the saga with the fans. Our brief was: how do we pay our tribute in a memorable way? Our goal was to leave a positive and lasting memory on everyone who helped selling out each and every movie screening for weeks. We wanted our work to be remembered as the second best film people saw each night at the movies.

Not too long ago in a galaxy not that far, far away, a giant squad of white smart troopers made their way towards world domination led by their distinctive black lord. There’s a war going on in our cities: the war for space. If you think they’re here to lose, think again. Or take a look at their moves.

We had to be where the action was. We had to be inside the movie theatre, where an advertising war was also taking place. So the cinema screen was our main media channel, although 250.000 people also watched our film online. During the first weeks of the “Star Wars: The Force Awakens” screenings nationwide, everyone in the room saw “Space Wars” for smart before the main feature.