There is a French Fry Day, but there is no Tomato Ketchup Day.

But if everyone, except the french, enjoy them side by side…

Shouldn't they be celebrated together?

Heinz wanted to prove that Fries without Tomato Ketchup doesn't exist.

To prove that fries without ketchup don't exist,

we made them disappear, creating a culinary preparation, never seen before.

Literally.

To be relevant to foodies we wanted to design a one of a kind experience.

After months of testing, in partnership with one of the most awarded chefs on the continent,

we achieved something hard to believe:

delicious French Fries, 100% natural, 100% edible and 100% transparent,

that appear when in contact with Heinz Tomato Ketchup.

And on World French Fry Day we launch them.

For World French Fries Day we gave visibility to its best ally.

Because the flavors that were born to be enjoyed together

deserve to be celebrated on the same day.

+ 22k Interactions

+ 3.5mm Impressions

+ 98% positive sentiment