Numerous testimonials overwhelm audiences every day in advertisements, but people already knew that advertisements too were eventually full of lies.

Then how can they share live reviews from actual drivers? Our solution was down-to-earth.

1) First, we gathered actual Ioniq drivers who wanted to share their real driving experiences via the Ioniq Instagram account.

2) Next, we encouraged them to speak out from the bottom of their hearts on Ioniq. Here, no additional scripts were provided by copywriters.

3) Instead of recruiting professional models with regular appearances, we encouraged general Ioniq drivers to cast themselves and create their unique advertisements in their own words on social media platforms. In addition, we created a figure exactly resembling drivers with 3D scanners and 3D printers, as they were not used to standing in front of cameras.

- Facebook (Mar. 17, 2017 - present): We exposed our advertisements on Facebook only to targeted viewers who shared similar interests with current Ioniq drivers. By placing a "Call to Action" button, we also ushered audiences to webpages on price offerings and trial rides.

- Jeju EV Expo (Mar. 17 - 23, 2017) and Seoul Motor Show (Mar. 31 - Apr. 9, 2017): We recruited 48 actual drivers as Ioniq ambassadors to these events and encouraged them to share their stories on Ioniq. Of course, their figures were sent to the venues to fill in the actual drivers who were busily engaged in their everyday life. With the avatars of real Ioniq drivers, we succeeded in appealing the pros of Ioniq while correcting many misunderstood facts about EVs.

- Ioniq Instagram followers nearly tripled at 2.85 times

- A total of 3,177 units of Ioniq contracts were made in just a month since the campaign was launched. The recent sales hovered the 2016 annual sales which stood at a total of 3,618.