Cannes Lions

IPAD 360º

JWT BRAZIL, Sao Paulo / HSBC / 2013

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HSBC Wealth Management is all about having a future with more options.

So we created an iPad ad asking people, "Where do you want to be in the

future?" To illustrate some options, the ad featured some 360 degree

environments of possible locations or future plans, like a penthouse in

Paris or scuba diving in an ocean paradise. The users could navigate

through these scenarios and all of the details as if he or she were really

there. At the end, the message was delivered: "Wherever you want to be

in the future, you can count on the help of HSBC Wealth Management.”

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