The Lexus IS-F is the high performance icon within the Lexus stable. It’s a fast car that needs a fast car television advert. But the Lexus brand in South Africa is one of delicate dichotomy and understated moments of singular driving perfection. How does fast fit with delicate?

We set out to explore speed as a concept beyond the fast car and the well-worn territories of every fast car advert we’d seen before. It wasn’t long before our search for the meaning of speed intersected with that mind-bending of all concepts: time. Beyond the boy-racer is speed sublime