Every time a team becomes a champion in Argentina it follows a tradition: taking a lap of honor. The winning team takes a victory turn around the pitch to celebrate with their fans. To celebrate “Boca Fan Day”, Isenbeck launched a special edition. A bottle with a twist-off cap that in order to open, had to be turned 18 times, 1 time around for each International Title won by Boca. To win the bottle, you had to post to the fanpage a photo of an entrance ticket to one of the finals matches that Boca won.

December 12th, “Boca Fan Day”, we launched a promo to win a bottle via social networks. The prize: the special edition Isenbeck 18 Laps. During this week, fans from all over the country could request their bottle on the Boca website, where all the fans greeted each other to celebrate.

Isenbeck took over Boca Fan Day by means of this activation. All of the Isenbeck 18 Laps bottles sold out in just a few days. Also, the bottle became part of the official club festivities and they gave it out as a way to celebrate with their fans. Up until this moment, fans continue to request on the fanpage a reedition of the Isenbeck 18 Laps bottle.