Our idea:

A simple service created exclusively for short people that are unable to see the acts on stage. The REDD´S GIANTS: A troop of giants, each measuring above 6.8 feet, that walked around the music festival measuring people and putting the smallest ones on top of their shoulders, allowing them to see for the first time everything that was happening on stage.

Redd´s Giants was a service that lasted the 3 days of the festival.

A troop of giants who were more than 6.8 feet tall walked around the festival helping all the short people get a better look at the acts on stage.

In order to see the concert like never before, people only had to upload a photo to the social networks and, of course, be under a certain height.

More than 1million views, likes and shares on the social networks, which means we engaged almost 50% of the people we impacted with our video in a positive way.