As an allusion to Pepsi Twist, the 'Squeezing Dance' was created. For this activity, thousands of lemon-shaped balls were distributed for the public to dance and sing in groups and couples in the streets. A special dance was choreographed and, while performing it, men and women squeezed these balls against each other, reinforcing the concept of the brand in a joyful way - in a sensual environment, typical of the Brazilian Carnival.

Over two million people were reached and impacted. These actions brought a 16 % increase in sales revenues and generated spontaneous media on TV, newspapers and magazines from all over the country.