When we asked financial professionals to name their most valuable investing tool, most said: “ideas.”Ideas are their number one asset. No matter what technology they use, or how many industry awards they win, their clients judge them on their ideas. “Disappear” is a visual reminder of this industry truism. The iShares brand of exchange-traded funds can stand for ideas, because as the category leader, they offer more funds that allow financial professionals to generate and actually execute more of their ideas.