Cannes Lions
VENABLES BELL & PARTNERS, San Francisco / BGI / 2008
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Description
The idea for this rich media unit came from the fact that Barclay's was sponsoring the first-ever golf playoffs. Only the best players qualified.
Playoffs up the ante on an already high-pressure sport. We tried to give people a sense of that pressure by giving them an opportunity to push a golfer over the edge using babies, squirrels, and of course, aliens.
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