Whenever a major event, such as this, is announced, people begin to look for any type of information on the internet, and many of these topics are directly related to financial education.With this in mind, we were sure that there would be much content to promote engagement and interaction with participants. We already had the bait to attract the public, that is, the 80 tickets. Why not combine both?

Average daily visits on the fan page increased 844%, when compared to the period before the action.By the end of the 40 days of the promotion, the fans on the Itaú Universitários fan page jumped from 12,403 to 47,055, growth of 279%The contents posted on the fan page were viewed 4,551,810 times and totaled 27,698 interactions with the publicThe promotion achieved our target audience and the objective of drawing their attention to the contents proposed by Itaú. Even after increasing four-fold the number of likes on the page, 83% of the fans are exactly the bank’s target.