A tiara featuring the bank’s slogan “Feito pra você” [Made for You] was created for people to wear during the party.While the slogan directly referred to the bank, the very phrase had a second interpretation which was quite appropriate for the moment.

The tiara became a hit in the carnival. Over 50 thousand pieces were distributed and, after the event, there was repercussion in the media and in social networks such as Facebook and Orkut.The case reached such popularity that the bank decided to use it in its next advertising campaign.