Cannes Lions

ITAU BANK

AFRICA, Sao Paulo / ITAU / 2014

Case Film
Case Film
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Description

Itau Bank, sponsor of the Brazilian National Soccer team and the Fifa World Cup 2014 invites all Brazilians to get the field with our team and believe.

A boy sees a falling star and the film shows him thinking about using the star (that represents a wish made possible) to get a bike, a dog and also to conquer the first love. But his final wish is very special.

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