Cannes Lions

ITCHGUARD CREAM

TRIBAL DDB INDIA, Mumbai / PARAS PHARMA / 2006

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OBJECTIVE:Making the process of casually picking up a tube of Itchguard no longer a cloak-and-dagger exercise! Bringing out the problem from the itchy closet and pokes light-hearted fun at scratchy situations.TARGET GROUP:Urban male aged 20 - 45 yrs.

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