• To highlight the pain that migraine patients are suffering from and position STOPACHE as the perfect solution.• With a limited budget, help STOPACHE become the top-of-mind brand in a highly competitive category against bigger and more established brands such as Panadol and Aspirin.

Strategically placed outside clinics and pharmacies, the splitting poster is a high-impact, limited-budget ambient campaign that demonstrates the extreme suffering that anyone who has migraine is in. Featuring portraits of people in great pain, it brought a great deal of attention to the perfect solution: STOPACHE.

More than 14,000 visitors saw the poster. It made STOPACHE the top-of-mind brand in a highly competitive category. Also, due to the posters strategic locations it helped increase its sales by 15%.