Cannes Lions
McCANN HEALTH, Johannesburg / ZOETIS / 2016
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By using a GoPro camera on the back of a dog we are treated to a dogs eye view of a fun-filled life.
Through the dog's point of view we feel the dog's simple joy of life.
We then see a dog on a mortuary table - this too is a dogs life. One that could have been saved by early detection and treatment.
And so we use this as a platform to tell people that dogs get cancer too and to ask them to get their dogs tested.
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