Cannes Lions

it's a dogs life

McCANN HEALTH, Johannesburg / ZOETIS / 2016

Film
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OVERVIEW

Description

By using a GoPro camera on the back of a dog we are treated to a dogs eye view of a fun-filled life.

Through the dog's point of view we feel the dog's simple joy of life.

We then see a dog on a mortuary table - this too is a dogs life. One that could have been saved by early detection and treatment.

And so we use this as a platform to tell people that dogs get cancer too and to ask them to get their dogs tested.

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