Cannes Lions
INSIGHT GROUP, Guangzhou / HUAWEI / 2018
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Pain point is the laughing point.“IT’S BETTER” Is the best appraisal of people and things in this era.We've collected data of mobile usage problems from people around the world and created the “IT’S BETTER” video series. By teasing the awkwardness caused by the phone, we are giving the idea that functional differences can lead to completely different results at critical moments, thus conveying the reliable application experience of HUAWEI Nova 2s.
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