iZettle is one of Europes fastest growing companies. A financial technology company on a mission to help small business owners achieve their dreams by simplifying payments. We were asked to create an identity that could represent and inspire the most important part of the brand - the iZettle users. So the big question was, how can we make everyone - no matter who they are, where they live or what they do for a living, feel that they can be a part of the iZettle brand? The logotype was launched globally in all 12 markets simultaneously in 2017, giving iZettle a new look and feel suitable for Europes leading fintech company for small businesses owners.