Investors are saturated with standard investment models. For this reason, Profiled Funds was launched as a product that adjusts itself to the profile of each investor, thanks to the knowledge, experience and technological backing of Barclays. However, these arguments have been used many times, so we find ourselves obliged to prove it.

We sent a leaflet that included a false economic report with 4 “filters”, one per profile, that allowed it to be interpreted in four absolutely different ways – a good example of how Barclays adapts its investment proposals to each profile.

A success: the product continues to sell and is the example used by the network to demonstrate Barclays consultancy. Subscriptions to this family of Funds increased spectacularly (+16%), so much so that this year the campaign will be repeated.