J&B is positioned as a whisky that's 'Made Different', it broke the rules of the day and tradition to become a success. This same spirit is found in DJ Sbu, an iconic South African who not only is an example of a man made different who made it, but also a man who comes from the very streets that are home to our target market, who, if they want to make it big, must make their own path to success.

Original Track