In-keeping the traditions of Jack Daniel’s, we hand-crafted a beautiful 2D diorama of the distillery, then 3D mapped it for the digital age. Fans were free to wander around, listen to some yarns and learn about everything they would at the real distillery, as well as play games, win limited edition Holiday Select every day, download recipes, and even send a Christmas card or two.

The site was live for 1 month and in that time achieved:

Total visitors exceeded KPIs by 128%

Competition entries exceeded KPIs by 177%

710,150 in site video views

19,502,060 impressions

Average time spent on site = 3.27 minutes