The objective of The Flavors of Two Cities is to drive brand awareness, recruitment and trial for Jack Daniel's Flavors in the Texas market among Hispanic/Latino consumers by leveraging the "Make it Count" lifestyle pillars - Fashion, Arts and Music.

The Flavors of Two Cities Texas presented by Jack Daniel’s Tennessee Flavors, is a series of short films highlighting Hispanic/Latino music artists, muralists and fashion designers from Austin and Dallas, TX. In the film, Jack Daniel's highlights the crisp, smooth, and spicy of each creative to showcase how they have matured their own craft in music, fashion, and art to add flavor to their city. In an unscripted docuseries style, these short films highlight how they pull from Latin culture and their city to mold what they create today.

Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Apple, and Jack Daniel's Tennessee Fire present The Flavors of Two Cities: A Toast to Music, Fashion and Art celebrating the contributions of Hispanic/Latino creatives from Austin and Dallas, TX.

In a series of three short videos, we get a taste of each city’s unique culture by capturing stories of local creatives making their mark. This campaign directly impacts the Hispanic/Latino creatives featured by sharing a larger platform to showcase their work. This campaign reached over 1.9 million people across Dallas, Houston, Austin and San Antonio and garnered over 6.2 million impressions on social media. The series created brand awareness and shift consumers’ perception of Jack Daniel's. Our talent selection directly correlates with the "Make it Count" lifestyle pillars of Fashion, Arts and Music.