Jaguar's over-arching theme for the launch of the new E-Pace SUV was "designed with a twist", so we wanted to play on this with our design film. Throughout the design process, the team at Jaguar were influenced by real-world objects and experiences, and translated those inspirations into the E-Pace’s unique design features. So what better than to bring those thoughts and features to life in a design film with a difference... or a twist.

Starring Jaguar's design director Ian Callum, he points out the car's specific design details before they transform from his sketch book into amazing animated ‘VFX clips’ – each celebrating the stories that inspired the car’s design – everything from high-end Leica cameras and motor racing chicane lines, to materials and textures. Each clip beautifully and cleverly morphs into the real design feature.