The Mailing for the S-Type is made up of art postcards of the kind one gets form art museums and galleries. But these cards present a special kind of art: the S-Type as it has never been seen before – artfully interpreted in pictures and text. The S-Type becomes art. The S-Type is art.

The response rate for the S-Type mailing: 4%. Almost 50% of all leads requested a test drive.Over 90% of all respondents completed the lengthy.