2015 marked the final year of production for the iconic Land Rover Defender. The brief was to celebrate the many stories this historic vehicle had helped to create in New Zealand and sell a record number of new vehicles.

This case will show how with a small budget, Land Rover New Zealand created the ‘greatest Valentine’s Day gift ever’ and used traditional mass media to target just four Kiwi blokes.

The of piece of branded content we created would become the most watched piece of

Land Rover online content ever, and helped us deliver record retail sales.