We created a game that invited users to take part in a Jameson legend of their own and interact with the brand they already loved. On Jameson1780.com, users logged in through Facebook Connect and navigated the streets of 18th century Dublin in an effort to track down a mysterious culprit who stole a barrel of John Jameson’s whiskey. The only thing they knew for certain was that the culprit was one of their Facebook friends. Users explored 1780 Dublin, collected clues, and accepted challenges from the townsfolk to obtain clues with information taken directly from the culprits Facebook profile. The game brought up an important Facebook truth: How well do we really know our Facebook friends?

Jameson 1780 has offered fans the chance to step into and walk in John Jameson’s shoes. It brought a successful traditional campaign into the digital and social world, while staying true to the brand’s roots.Since launch, tens of thousands of players spent an average of four minutes on the site and drove 50% participation among users who passed the age gate.