Cannes Lions
303 SYDNEY, Sydney / HONDA / 2010
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What if a car was designed with such innovative flexibility that you could really fit anything inside it? That's the premise behind the 'Imagination' TV commercial for the Honda Jazz. The commercial demonstrates the car's interior space and versatility using the language of a strikingly familiar object - a child's plastic block. More than a million multi-coloured Mega Bloks flow into and out of the car, transforming into a series of objects along the way - a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a tidal wave, a submarine, and more.
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