Cannes Lions
INTIATIVE MEDIA LISBON, Lisbon / DIAGEO / 2003
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The idea of using new and extraordinary formats in print, featuring the bottle and exploiting creative affinity with each magazine, was a 100% contribution of IM Lisbon. The new creative formats were also developed by the media team for five different selected magazines: National Geographic, Executive Digest, SuperMaxim, Lux and Expresso.
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