Cannes Lions
LATERAL, London / LEVI STRAUSS / 2003
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Overall purpose is as a brand experience and footfall driver. Developed in 8 weeks. Multiple navigation systems (top-rational, middle- quick access, bottom-cross sell, timeline). Design neutral container allowing enormous flexibility for new campaigns and new content. Dynamically generated additional content in bottom 'frame' (keep clicking random). Includes recent addition of Lateral developed dynamic music generation engine (turn up the volume)…(and we really like the sitemap)…
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