Cannes Lions

JEEP

DRAFTFCB BUENOS AIRES, Buenos Aires / CHRYSLER / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

A ride in a Facebook album, which shows you in the On-line world why we are the most competent car for Off-Road world.

How does will work?

We sent an email invitation with a link. When you clicked it would redirect you to an album in the Jeep Fanpage. Then, the only thing that you had to do was move with the right keyboard key to realize where only Jeep can go.

Outcome

Expectations are highly satisfied, in just three months 3405 Test Drives were conducted in the different SUV models of the brand.

The place received more than 13,000 visitors who enjoyed a place with all the essence of the Jeep brand.

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