The Jeep brand created the off-road category. Long before Land Rover o Mercedes tried to get mud on their tires, Jeep was going were no vehicle has gone before. The true Jeep aficionados know this, they live it. But we wanted to remind the whole car industry and our potential consumer of the Jeep DNA.

So, we created the world “most capable off-road typography” based on the symbiotic relation of the iconic Wrangler design and it true habitat, the wild. It was called Jeepography.

The iconic 7 bar grill gave birth to the “E”. The unmistakable round headlights to the “O”. The old WWII fuel tanks found in the first Jeep inspired the canteen shape “X”. And the Pico de Orizaba, Mexico’s highest mountain lended its silhouette for the “M” and “A”. Trees, birds, mud, turns, knives, ropes, etc. All thing Jeep, all thing of-road, all things nature blend into Jeepography.

From billboards, print, TV ads, social media, merchandising; everything that used text got the typography. and even the new proud owner of a new Wrangler, got their name decal into the driver’s door in the new Jeepography.

We reignited the conversation about a true capable off-road vehicle. And te Wrangles came again on top. A nation wide launch was orchestrated. An this simple idea gave us lots of talking points, goodwill with our loyal "Jeeperos" and reached new audiences.

The Jeep Wrangler was sold at a starting price of 43,000 USD approx. (a luxury segment in Mexico) And we are proud to say that inventory was sold out. The waiting list now extends to September. We know the vehicle did 99% of the work. But we like to think that we helped with that needed 1%.