The latest report of the United Nations Panel of Experts revealed that the environmental damage on our planet is irreversible. In Chile, one of the most severe consequences of this crisis has been the worst drought in history. It has lasted 13 years, and it demands immediate action to be taken by everyone before it’s too late.

The Chilean Government wants to raise awareness about this problem, with a special accent on the need of acting soon. The more time passes, the more severe will be the consequences.

Our objectives were to raise awareness about this issue, reaching the largest amount of people, and to increase visits to the site plansequia.cl

The campaign was a success. The work was displayed in the most crowded places of the country. With this, the visits to plansequia.cl increased by 498% compared to the semester before, achieving that thousands of people learned about the measures they can take on this issue.