Cannes Lions
brainwaves, Munich / MINISTRY OF SOCIAL AFFAIRS / 2008
Overview
Entries
Credits
Description
This campaign was funded by the resources of the Bavarian State Ministry of Labour and Social Welfare, Family Affairs and Women and the European Social Fund and should use the media to attract the interest of the broad public for equal rights for women. The campaign also aimed to sensitise people to the theme “Salary differentials between men and women” and in doing so contribute to a society’s increased awareness.