Cannes Lions
LOPEZ NEGRETE COMMUNICATIONS, Houston / WALMART / 2010
Overview
Entries
Credits
Description
The food is important. And it has to be just right. Clothes matter, too. Everyone wants to look their best. The conversation’s a big part of the day. It’s great to hear all those reassuring familiar voices and stories. But what it’s really all about, what’s truly precious and irreplaceable, is simply the time Hispanics spend together on Sundays.
The entire day revolves around the “familia.” Getting there is always an adventure. But somehow, week after week, at the end of the day, there are wonderful new memories to store away and life is just that much richer. Savings from Walmart help make traditional Sunday get-togethers continue to be as fun and festive as ever, even despite the economy. In fact, with Walmart’s help, “All Roads Lead to Home,” especially on Sundays in Hispanic communities all across America.
Similar Campaigns
12 items