In Johnnie Walker's "Rock Giant" historic Sugar Loaf Mountain comes to life in the form of a lumbering giant. Based on the brand positioning "KEEP WALKING," "Rock Giant" has the same style of the globally famous commercials of the brand. The idea was inspired by Brazil's growth and its importance in the global economy.Several weeks were spent with a concept designer and a few 3D artists to develop the look of the giant. The articulation was a major factor in the design, as the amount of movement he could have and still be believable was important to bear in mind.The realism of the trees is among "Rock Giant's" most captivating effects. The 3D Artist wrote a system that made them react to the giant's movements, and the trees also break and shed leaves when hit by the boulders and rocks.

Combining real-life effects with animated CG elements is what makes the giant come to life. The hero boulders were hand-animated and combined with live action dust and debris, which really makes the film feel authentic.