Valentine’s Day is a day when we’re all murmuring sweet nothings to each other. And where better to murmur sweet nothings than over a candlelit meal and Baileys® Chocolate Cups?

This delightful email encourages recipients to send Baileys sweet nothings to each other in advance of Valentine’s Day, to ensure that when the big day finally arrives, they’ll be guaranteed a date.

It became a hugely successful viral and brought out a romantic streak in many, perhaps normally unromantic, people!