'“Keep Walking Greece' is the name of the latest Johnnie Walker campaign that focuses exclusively on Greece, a country struck by recession and characterised by a sense of disappointment and isolation. With the aid of the famous song 'You’ll Never Walk Alone' and an unconventional, documentary-style advertising approach, we showed that when Greeks are together, when they inspire each other, they can overcome obstacles and create a better future. Despite the constant flow of 'bad news', Johnnie Walker decided to send a message of hope and encouragement, and invited all the Greek people to be part of a new inspiration movement.

The campaign was launched with a television spot, which utilised a bold media approach. It was aired mainly after news shows, in order to twist the negative social climate. Simultaneously, the spot was supported with a video banner campaign in major news portals and influential sites. It was also uploaded on YouTube via Johnnie Walker’s official youtube channel, along with its assorted 'making of' clip. The campaign was further supported visually with print ads in major Sunday newspapers and branding in the Athens International Airport. At the same period, a Facebook application was launched, whereby users could upload their own messages and photos, making and sharing their own personalized 'Keep Walking Greece' video. Lastly, social ads and skin branding in selected sites, were also used.

Within the first 48 hours of the airing of the spot, more than 250 articles in online sites and blogs appeared. During the first month of the launch, more than 75% of adults, aged 18–44-years-old were reached. During the same period, the campaign was featured in 9 TV reports in the highest rating shows, was referenced more than 200 times in radio news and on TV stations, and was reproduced in 17 articles and presentations in print media. On the internet, it reached over 380,000 views in YouTube and other sites, with over 300 comments from all over the world. It was one of the most talked about campaigns of the last few years in Greece. For Diageo Hellas it was one of the most successful campaigns. The free/earned publicity reached €1,345,000 in PR terms.