The task was to craft an experiential activation that vividly conveys the Samsung Galaxy Flip5 and Fold5’s features and benefits. Samsung wanted to generate excitement and awareness for the newest Galaxy Foldable devices.

The main objectives can be divided into three parts:

1. Drive engagement and build brand desire for our foldable devices.

2. Generating customer leads for marketing and future sales.

3. Drive traffic to Samsung Retail stores.

We designed an activation featuring multiple zones, allowing visitors to engage with the foldable devices in various ways. This provided a firsthand experience of the diverse functionalities of this phone generation, coupled with the opportunity to win substantial prizes. The activation ran for 2 weeks - Parramatta (Syd) and Chadstone (Melb).

After a few tough years for the world, we wanted to bring the fun back. To both adults and kids alike. Create a space where they could let loose and play some video games, take some selfies in multiple photo opp zones, have fun in our photo booth ball pit and win some amazing prizes and discounts.

The uniqueness of our Activation is in the design. The bright playful colours and fun zones really helped bring the brand and products to life in an exciting and different way for the brand. We were excited that the client came on this design journey with us!

Our target audience for this one was Gen Z and Millennials so it really had to appeal to their senses. This was executed through both the design of the stand and the customer journey / experience once inside. It had to be fun, it had to be inviting, and there had to be a great vibe. "my day was made because of this" was a direct quote from a consumer within our target market.

We designed a large scale activation featuring multiple zones, allowing visitors to engage with the foldable devices in various ways. This provided a firsthand experience of the diverse functionalities of this phone generation, coupled with the opportunity to win substantial prizes. The activation ran for 2 weeks in Parramatta Westfield (Syd) and Chadstone (Melb).

The two Activation sizes were 10x10 metres and 7x10 metres.

The activations were strategically positioned near or out front of flagship stores and in-store discount vouchers were on offer in order to drive in-store product purchase.

The pop ups proved to be extremely successful with over 12,200 VISITORS in total, generating 1,649 customer leads. A 4.8/5 satisfaction rating Net Promoter Score for both places, 886 total opt-ins for further advertising and marketing and over 17K unique photos taken on Galaxy Flip 5 set up on each photo zones.