Cannes Lions
TBWA\HAKUHODO INC., Tokyo / THE ASAHI SHIMBUN COMPANY / 2022
Overview
Entries
Credits
Execution
Journa-Rhythm is a new kind of news media, reported by journalists and hip-hop artists.
The artists responded to the articles and made into tracks in a way that would grab the Gen Z’s attention .
We also released a podcast that featured the artists and newspaper journalists deep diving into the meaning behind the songs.
This is audio content that responded to news headlines, with a punchline that encouraged an open dialogue on the social issues.
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