Cannes Lions
TBWA\ITALIA, Milan / NISSAN / 2013
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Juke Town: Nissan Juke digital platform in constant expansion, becoming reality thanks to Brick-and-Click Solutions.
An area dedicated for each special version: Boost190, Juke-R, Juke Nismo, Juke Ministry-Of-Sound. You can watch videos, challenge yourself with games and music applications. Everything is shared turning every "virtual-event" into a "real-event."
Remix To Thrill Dj-talent-online > Remix to thrill Party
It was possible to create your own remix on a dedicated platform; The best rated tracks were judged by Ministry-of-Sound. The winner has played as a DJ alongside Alex Neri during the final stage of the tour at BolognaMotorShow (over 4.500 participants).
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