We are at a grandmother’s house. In the dining room we see a typical family ready to have lunch. We see the grandmother bringing a tray full of different kinds of cheeses and hams and some bread. The whole family is impressed and imagine the poor old lady walking up steps in the street to get to the best bakery of the neighbourhood. The old lady then brings some pasta to the table and the whole family now imagine the poor thing walking against strong winds to get to the pasta shop near by. The grandmother now brings a tray full of meat and the family is impressed once again and imagine her in the evening walking to the best butcher’s shop of the neighbourhood. They all feel bad for all the effort she has put in. Finally, one of her grandsons comes into the kitchen to help his grandmother but she says that she doesn’t need any help, while she quickly hides supermarket bags from Jumbo so they don’t realize that she bought everything there. At that moment it is overprinted:THE BEST OF MY NEIGHBOURHOOD IS MY JUMBO