We wanted the focal point of the piece to be an undulating, expressive swarm of neon and phosphorescent butterflies. These butterflies hear the calls and cries of their peers and predators in the jungle. Their reaction is visceral; each of those creatures signature patterns bursts across the butterflies wings in a sort of playful call and response. As the piece crescendos, the butterflies begin to scatter and reveal the shoe underneath. The shoe's pattern represents the variety of its environment, from tapirs and ocelots to jaguars and poison dart frogs. Every element of the ecosystem is expressed in this shoe's wild print.

We designed the piece as a fully CGI experience to reveal the shoe amid a swarm of multi-colored butterflies. We strategized the design to mirror the tone of our 2015 piece "Photosynthesis" in which the shoe blossoms from a simple seed pod. Using similar graphic elements and sound design, we thought of the Nike Jungle Pack promo piece as something of a second chapter to our 2015 work. The initial briefs involved emerging geodes and similar flora-centric textures, but we decided to use exclusively animal patterns to more closely align with Nike's tagline for the shoe: "Designed to Run Wild."

Our piece was a central element to Nike's summer footwear release of 2016. The organic appeal of the animal patterns was a tool employed to focus consumers on the purpose of the shoe: to run wild. By letting the audience hear the various sounds of the animals while watching the shoe as it is unearthed appeals to the innate human urge to discover.