To create awareness amongst young people in the sense that the extinction of a single species, as small as it may be, could have an enormous impact in all biodiversity, including mankind, and that we are all connected and must take care of nature in the same way we take care of ourselves.

We thought that a true “jigsaw puzzle” of bones from various species forming a strange animal would cause great impact and draw the attention of young people. Instead of simply photographing these bones, which would certainly be more conventional and less attractive to youngsters, we chose to illustrate over real photos, keeping the natural texture of the bones. The human skull is not there for anything: after all we’re the main responsible for the species extinction.

There has been many downloads of the images of the campaign on the website of the foundation. Daily accesses had an increase of 20%.