Cannes Lions
SMUGGLER, Los Angeles / WHATSAPP / 2022
Overview
Entries
Credits
Execution
Composed of fleeting moments of communication around the world over twenty-four hours, SMUGGLER director Fenn O’Meally tells a series of stories in the ultimate product demonstration in her latest film “Wildcard” for WhatsApp.
Retelling the narratives through a series of images that last only a few seconds on screen, viewed once and briefly - per the product, the film focuses on the freedom of communication through WhatsApp’s latest feature. In an unfiltered, raw and candid way, this film celebrates the concept of “the moment” and the richness of sharing moments with another human in the most true sense of ourselves - The expression of the authentic self in a flicker of a moment.