This viral documentary is about an old-school gamer; the man claiming to be the first person who used "A.S.S." for his initials on an arcade machine. It follows him as he comes out of retirement and make the shift from the arcade to the console, so he can school the younger generation. We created this to demonstrate our ability to interact with the coveted male gaming community and in doing so, attract video game companies. In just one week it received nearly 300,000 views and 1,400 comments on YouTube alone - all from the exact target we had hoped to reach.