To deliver the idea to the target audience 2 actions were held:Airplanes were landed and parked on parking areas of Malls and Trade Centers in two cities. Two promoters – a “pilot” and an “airport serviceman” – were there to meet the amazed target audience and to tell about the new K790i. Offering to make free photos the «pilot» helped the people to “never miss a shot” along with showing the advantages of the cameraphone.

Besides, business-centers were “attacked” by “paratroopers”: climbers in uniform had been descending from rooftops in climbing harnesses, knocking into windows and asking people if they “have landed in the right place”.

The purposes were achieved;- 70% of people involved got interested in the camera-phone- The total audience involved for a few days reached 105 000 people!